As reported recently, the multibillionaire Elon Musk had asked Mc Donald's to accept dogecoin in his stores, promising in exchange to eat a Happy Meal on television. McDonald's responded by tweeting that he will only accept dogecoin if Tesla accepts "Grimacecoin". The name of the invented cryptocurrency was inspired by Grimace, a purple anthropomorphic creature that began appearing in McDonald's commercials in the early 1970s. It was originally supposed to be a mean-looking character with four arms who would steal children's milkshakes. However, Roy Bergold, McDonald's creative director, told QSR Magazine that "Evil Grimace" had turned out to be a failure because it was too scary for children. A few minutes after the McDonald's tweet, someone created a real token called "Grimacecoin" on the Binance Smart Chain which immediately jumped 261,000% in a few hours before collapsing.
The dogecoin community was therefore largely dissatisfied with the response. Many pointed out that the company's marketing team took over 10 hours to come up with such an offer. Dogecoin co-founder Billy Markus commented that Grimacecoin's tweet was a textbook example of how to make something funny, not funny.MUSK ARTICLE