Deserve, a young tech startup that launched a credit card in partnership with cryptocurrency financial services provider BlockFi last July to allow customers to earn rewards in the form of bitcoin, has announced a partnership with VISA. Transaction volume for the card approaches $ 2 billion year-on-year and BlockFi cardholders are expected to spend around $ 30,000 annually, 50% more than average credit card holders. Deserve co-founder and CEO Kalpesh Kapadia told Bloomberg.
Mastercard, which a few days ago announced a collaboration with Bakkt for a service that allows you to pay in bitcoin by card and receive cryptographic rewards in exchange, had recently invested $ 50 million in Deserve, valuing the company over $ 500 million. , according to Bloomberg. Other investors in Deserve include Ally Ventures, Goldman Sachs Group Inc. and Sallie Mae.VISA ARTICLE