Here's how cryptocurrencies will score with Roma, Inter, Psg and beyond by Chiara Rossi

Paris Saint Germain enters into partnerships (from 25-30 million) with the cryptocurrency platform Crypto. All the latest agreements between football clubs and companies related to cryptocurrencies Paris Saint Germain also says yes to cryptocurrencies. In recent days, the French football club Psg and the cryptocurrency platform announced a partnership agreement that should bring the French club between 25 and 30 million euros over three years, according to a source close to the dossier. A month after the arrival of Lionel Messi, PSG began to assess the global impact of the superstar. According to the source, the salary of the Argentine has "more than doubled" the price indicated at the beginning of the negotiations between the club and The platform, which allows the exchange of cryptocurrencies and which boasts over 10 million users, has already signed partnerships with Formula 1 and the Italian Serie A Championship for the Italian Cup through a multi-year agreement that has seen the creation of two new player rewards and a branded VAR center. The PSG therefore follows the moves of the Italian clubs Rome, Inter and Milan by entering into agreements with companies active in the cryptocurrency sector. Here are all the details. THE PSG PARTNERSHIP WITH CRYPTO Paris Saint-Germain had caused a sensation all summer from the signing of Lionel Messi as a free agent to the use of the cryptocurrency to pay part of the contract. Then the French club announced a deeper move into the cryptocurrency market with a lucrative multi-year sponsorship deal with that will see the platform become PSG's “official cryptocurrency platform partner”. According to a source close to the dossier, it should bring the French club between 25 and 30 million euros in three years.


In July, the Giallorossi club owned by the US entrepreneur Dan Friedkin defined a commercial agreement for the sponsorship of jersey with Digital Bits, a Texan company active in the blockchain, the technology behind the development of cryptocurrencies. Digitalbits has therefore taken the place of Qatar Airways as the main sponsor of Rome. The agreement is worth 36 million on a three-year basis. Founded in 2017, the company is active in the open source blockchain business which mainly deals with cryptocurrencies. Specifically, check the cryptocurrency named with the XDB code.


Shortly after Roma, the Nerazzurri also focused on cryptocurrencies for the 2021/22 season jerseys. On 21 July, Inter announced the new Global Main Jersey Partner: it is, owned by Chilliz, a fintech company, provider of blockchain for the sports and entertainment industry. deals with relations between sports clubs and fans, proposing 'tokens' to fans to spend on the official apps of the clubs to purchase exclusive content. Thus ended the Pirelli era, the Nerazzurri's main sponsor for 26 consecutive years. has put on the plate 20 million euros per season for the Nerazzurri, "who will thus have the third agreement in order of value in Serie A" as had underlined Calcio & Finanza.


Finally, a month ago, Milan signed an agreement with BitMEX, the first sleeve sponsor of the Rossoneri club for an estimated value of 3-4 million per year (in addition to Emirates' 10). Bitmex is one of the main cryptocurrency platforms in the world and joins an audience that sees Socios and DigitalBits as the new main jersey sponsors of Inter and Rome, for 20 and 12 million respectively. A less important partnership than the one signed by the other two league colleagues, but which will still contribute to the visibility of cryptocurrencies in the world of football. CRYPTOCURRENCIES IN AID OF THE CASHES OF SERIE A CLUBS In addition, "Serie A today needs more than ever investments such as those of, BitMex and DigitalBits" stressed Forbes Italia. "Deloitte's latest Annual Review of Football Finance 2021 estimated that the pandemic cost European football a drop in revenues of € 3.7 billion and calculated that Serie A was the hardest hit. In fact, revenue fell by 18%, compared to 16% in the French Ligue 1, 13% in the English Premier League, 9% in the Spanish Liga and 4% in the German Bundesliga. The salary-to-income ratio was 78%, the highest figure in the last 16 years, despite Serie A being the only one, among the continent's top five leagues, to lower the wage bill. Aggregate operating losses went from 17 million euros pre-Covid to 274 million: the worst result since the 2001/02 season ".