While interest in crypto investments was on the rise among home offices last year, 2023 saw a sharp decline in investor perception in the digital asset market.

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While interest in crypto investments was on the rise among domestic offices last year, 2023 saw a sharp weakening of investor confidence in the digital asset market.
According to a report by Goldman Sachs published on 8 May entitled "Eyes on the Horizon: Family Office Investment Insights", 32% of family offices currently hold investments in digital assets. This category includes cryptocurrencies, fungible tokens (NFT), decentralized finance products (defi) and funds focused on blockchain.

Key motivations for family offices to invest in digital assets. Source: Goldman Sachs
Illustrating their motivations for investing in digital assets, most (19%) cited confidence in the potential of blockchain technology, while only 8% and 9% cited portfolio speculation and diversification respectively.
Related: Survey: Fear of the banking crisis reaches unprecedented levels since 2008
The percentage of investments in cryptocurrencies among investors interested in digital finance has increased significantly since 2021, from 16% to 26%. However, interest in potential investments in cryptocurrencies has plummeted this year, with just 12% of investors reporting, down from 45% in 2021. As highlighted in the report:
"Opinions on cryptocurrencies seem to have crystallized: a larger percentage of family offices now invest in cryptocurrencies, but the percentage of those who do not invest and are not interested in investing in the future has increased."
The report is based on a survey conducted between January and February 2023 using questionnaires distributed via e-mail to home offices. A total of 166 home offices participated, including 95 in the Americas, 34 in Europe and the Middle East and 37 in Asia-Pacific.
Goldman Sachs appeared among the main beneficiaries during the recent banking crisis, with many investors deciding to rotate their portfolio investments. Goldman Sachs' funds received $52 billion - up 13% - in the largest monthly inflows since the emergence of the COVID-19 pandemic.
Translation by Walter Rizzo
- #Bitcoin
- #Blockchain
- #Goldman Sachs
- #Investimenti
- #Adozione
- #Investment trusts
- #Cryptocurrency Investment
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